Buffalo’s milk on wheels; BMW rolls out in select towns, cities in NE Apr 2020 Bubalus BMW ,Buffalo’s milk on wheels,NE,Nueva Ecija By Charlene Joanino As an alternative to the lack of marketing outlets for dairy products due to the prevailing lockdown, the Department of Agriculture-Philippine Carabao Center (DA-PCC) launched the Kadiwa ni Ani at Kita (Kadiwa) Buffalo Milk on Wheels (BMW). The mobile store ensures the availability and accessibility of buffalo’s milk to more consumers while serving as a marketing facility for the dairy farmers’ produce. Buffalo’s milk on wheels; BMW rolls out in select towns, cities in NE Residents of San Jose City in Nueva Ecija had the first taste of BMW products as the city served as the pilot site for the initial rolling out of the mobile store last April 27. “The Kadiwa BMW aims to address the problem of dairy farmers on processing and selling of milk, which became more prevalent at the onset of COVID-19 pandemic,” Dr. Eufrocina Atabay, DA-PCC Scientist I and officer-in-charge of the Research and Development Division (RDD) who steers the Kadiwa BMW operations, said. Aside from being aligned with the DA’s Kadiwa, the BMW is DA-PCC’s intervention under the project components Creating Opportunities through Value Innovations Development and Gatas, Isda, Gulay at Karne of the DA’s “Ahon Lahat, Pagkaing Sapat Kontra COVID-19”. Kadiwa ultimately aims to usher food security and accessibility in communities. The Central Dairy Collecting and Processing Facility of DA-PCC processes the milk produce of farmers under the brand name Milka Krem. The BMW made available to consumers dairy products such as pasteurized milk, yoghurt-flavored drink, chocomilk, pastillas, kesong puti, and Milkybun. During the initial rolling out of the BMW, some of the agency’s RDD staff, scientists even, volunteered to man and oversee the store. Behind the operations of the BMW is a team of marketing experts composed of creative staff from the Planning and Information Management Division - Business Development and Commercialization Unit, Knowledge Management Division, NIZ Coordinating Unit, and various units of the RDD. The Kadiwa BMW was well-received by new and returning customers who gave their positive feedback about the products. Simultaneous launching of the BMW was held across the DA-PCC regional network during the Farmers’ and Fisherfolks’ Month celebration in May. Aside from the mobile store, resellers were also encouraged to join the cause, whose primary purpose was not only to continuously provide a source of income to farmers and private entrepreneurs but also to boost immunity against COVID-19. Dr. Atabay said the DA-PCC will eventually let the farmers’ cooperatives fully manage and operate the BMW as an additional channel to market their products.
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