Kardeli’s potential in the S&T and business industry Apr 2023 R4D Highlights Kardeli By Rhea Ruba I n underpinning the collaboration of science and technology (S&T) in the business world, the DAPCC National Headquarters and Gene Pool (DA-PCC NHQGP) showcased Kardeli carabao meat products in the Agri-Aqua Innovation Pitch Fest (AIPF) 2022 at Acacia Hotel, Alabang, Muntinlupa City, Metro Manila. Kardeli’s potential in the S&T and business industry Kardeli represents a nutritious brand of meat sourced from ethically grown carabaos in an environmentally sound and hygienic production system. Its branding is derived from the words carabao (for kar) and delicacy (for deli). DA-PCC NHQGP team, Eufrocina Atabay, Zadieshar Sanchez, Hannah Jalotjot, Alfred Sayson, Patrizia Saturno, and Jan Czarina Salas, attended the event to promote the benefits of Kardeli products, as well as to explain the network of its market which assured its possible investors. The potential of Kardeli products in the market was introduced by the DA-PCC NHQGP team, such that it has different variants of carabao meat sausage that provide a variety of choices for consumers. It can also be utilized in various dishes, particularly for papaitan, and it can be produced as tapa and tocino. The primary goal of AIFP 2022 is to provide the opportunity for technology innovators of the agri-aqua sector to present their research-based inventions to potential investors, businessmen, and other stakeholders which adhere to its theme of “make science and technology (S&T) their business edge”. It was participated in by the 21 state universities and colleges (SUCs) and five research and development institutes (RDIs) that featured their researchbased inventions in the technology pitching approach that encouraged them to engage in modern business communication. Said technology pitching also unlocked the capabilities of technology innovators in effectively communicating their developed inventions which enlightened them not to limit themselves as researchers and technology innovators. “Delivering a concise technology and investment pitch can be extremely nerve-racking, but my genuine belief in all the attributes and causes embodied by our Kardeli brand made the pitch more manageable. To be truly proud of Kardeli and its journey as a commercial technology is something you cannot just fake. The Kardeli pitch reminded me how proud I am to belong to this institution,” underscored by Sanchez, head of BDCU and OIC of AFMD at DA-PCC NHQGP. Kardeli is one of the research-based technologies products presented in the AIPF 2022 last December 06, 2022, that was supported by the 15 regional consortia members.
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